Three main factors of packaging design

Today of economic globalization, the packing has been integrated with the product. Packaging as a way to realize the commodity value and use value, in the field of production, circulation, sales and consumption, plays an extremely important role, is an important topic of the corporate world, the design had to focus on. The function of packaging is to protect the goods, convey commodity information, easy to use, easy to transport, to promote sales. Packaging as a comprehensive subject, with goods and artistic combination of duality. Successful packaging design must meet the following five points: shelf impression, readability, appearance design, trademark image, the function and characteristics. Namely refers to choose appropriate packaging materials, packaging design by means of clever technology, for packaging goods container structure model and beautification of the packing decoration design. We can see the three constituent elements of packaging design. Contour shape elements is shown below in commodity packaging appearance, including the display size, size and shape. In daily life we can see there are three forms, namely natural form, artificial form and occasional form. But when we study the shape of the product structure, must find a kind of form is applicable to any properties, namely the common regular thing draw out, called the abstract form. We know that the formations is shape elements, or call the shape elements, is in a certain way, principle of all kinds of ever-changing forms. Form is by the dot, line, face, body that several elements. Package is: the shape of the main cylinder, cuboid, cone, and a variety of forms, and about the combination of form and because of the different cutting form various forms of packaging shape forming of novelty on consumers' visual guide plays a very important role, unique visual form can give consumers leave deep printing. Packaging designers should be familiar with the characteristics of shape elements itself and its expression, and this as a formal beauty of material performance. We are thinking about the appearance of packaging design elements, also must to know it from the perspective of aesthetic principles. According to the aesthetic principles of packaging design combined with the characteristics of the product function, combine various factors of organic, naturally, to achieve the perfect and unified design image. Packaging shape elements of the aesthetic principles mainly from the following eight aspects into consideration: the symmetry and balanced, stable and lightweight laws, contrast and harmony, repetition and echo laws, laws of rhythm and rhyme, analogy and association rule, proportion and scale, unification and change laws. Composition elements of the composition is to show the trademark, commodity packaging graphics and text with the arrangement of a complete picture. The four sorts of combination constitutes the overall effect of packaging decoration. Commodity composition elements of trademark design, the use of graphics, text and color right, proper, beautiful, can be called a good design work. 1. Trademark design trademark is a symbol, is the enterprise, institution, product image and the symbol of the facilities. Trademark is a closed with arts and crafts, it involves politics, economy, law and art and other fields. The characteristics of the trademark is decided by its function and form. It want to convey rich content in the form of more simple clean, sum up, in a relatively small space, also need to observer in a relatively short period of time to understand the inner meaning. Trademark can generally be divided into text, graphics, a trademark combined trademark three forms of text and graphics. The trademark of a successful design, it should be a product of the organic combination of creative expression. Creativity is according to the design requirements, an idea for synthesis, analysis, induction, summary, through the philosophical thinking, abstraction to image, the design concept by the abstract review expression gradually into a concrete image design. 2. Graphic design packaging decoration graphics refers to the image of the product image and other auxiliary decoration, etc. Graphics as a design language, is to put the image of the internal and external factors, in the form of a visual image to convey the information to the consumer. To achieve this purpose, graphic design of accurate positioning is critical. Positioning is familiar with the process of product process of all content, including commodity of sex, the meaning of the trademark, commodity and the present situation of the similar products, and many other factors have to be familiar with and research. Graphics is the form can be divided into physical graphics and decorative pattern. Physical graphics: the pictorial painting, photography, etc. Painting is the major form of packing decoration design, according to the needs of packaging integral design drawing picture, for goods and services. Compared to a photography photo, it has the choice, refining and summarizing the characteristics of the free. Painting is, taste thick, it is a means of propaganda, beautification, selling goods. Commercial determines the commodity packaging design should, however, highlights the real image of the goods, to give the consumer's image, so use photography show real, intuitive visual image is the best expression of the packing decoration design.