The design principles of food packaging

As a new product, attract the attention of the customer first, is the packing of the products. In food packaging, of course, the importance of design also is self-evident. For food packaging design, designers should pay attention to the following considerations and principles. For brand positioning for the brand positioning is to clear the core values of enterprise and its brand. When positioning the brand, we must never underestimate the understanding ability of nowadays consumers, should ask repeatedly for the product may encounter problems, such as: this is the unique value proposition? The main product advantage is what? Whether can bring lifestyle? Can help consumers get convenience? For a new brand, or the old brand doing product extension, packaging designers should always remember: to attract consumers' attention is the most important goals. Explore the purpose of the competitive environment to explore the competitive environment is to use in similar products in the differentiation strategy to implement the brand and product promotion, give reasons for consumers to choose this product. Before start to design, first of all, to understand how the product can be among the market, and then conduct in-depth market research, from the perspective of the brands questions: who am I? I can let the consumer trust? What makes me different? Can I in numerous competition on hand? Why do consumers choose me? I can bring the greatest benefit consumers or advantage is what? How can I establish emotional connection with consumers? Which suggested method can I use? Establishing information hierarchy of information organization is a key element of facade design. Broadly, information hierarchy level can be divided into the following several: brand, products, varieties, interests. On the front of the packaging design, to analyze the products you want to convey information, and according to their importance, to establish an orderly and consistent information hierarchy, so that we can make consumers in many products quickly find you want products, so as to realize the satisfaction of consumption experience. Creating design elements, the focus of the brand have enough personality, its products can foothold in the market? Not necessarily! Because you also need to clear the product want to convey to consumers is the most important characteristics of the information. So packaging designers should consider, if you want to make the products have certain traits, but what is it? Then the outstanding features of main information, in food packaging positive the markeddest position, while the secondary information below in order. If the product is the focus of the design of the brand, want to consider to join beside the brand trademark brand slogan. But beware, the use of a brand slogan is not happen overnight, but to use for a long time, because if to find inspiration in the design of the often leads to fracture. Can take advantage of the shape, color, illustration and photography image strengthen brand focus. The most important of all, let the consumer shopping next time when can quickly find the product. Visually communicate value through positive in food packaging set transparent window to display the internal product, almost never is wise choice, because consumer want to get when shopping visually intuitive confirmed. In addition, shape, design, graphics and colour are without a language can realize the function of communication. Can make full use of the effective display of product attributes, stimulate the consumers shopping desire, to establish emotional connection, and the outstanding product quality elements, creating a sense of belonging. Food packing it is recommended to use images to contain can reflect the elements of product characteristics, at the same time into the elements of lifestyle. When consumers now determine product, often consider the values for the selected brand fit with their own values and way of life. Create a & other; There is reason to believe that & throughout; Brand, brand can promote other separate selling product sales.
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