Food packaging how to quickly grab the customer's heart
some companies like launched 250 grams, 500 grams of large packing, the price per KG, although very cheap, but because the weight is big, the whole bag of food price is relatively high, consumers can't see the value, still feel that is too expensive, and big pack of food if you don't finish in a short period of time to eat, may affect the product quality and taste, besides, the fashionable young people now, not like holding a large package of snacks in the street. Food, of course, lead, promotion and family pack with 250 grams, 500 grams, such a large packaging is feasible, for some snack food, every 10 grams, 20 grams of small package, once two times can or will be better, so should pay attention to the packing in miniaturization, scattered.
second, some food packaging design need to inject a certain culture idea. Such as the only way out before the food packaging design company in an abalone crisp food packaging design, it is a very traditional from xiguan snacks, in the modern this kind of traditional food to the interest of consumer, the taste of the food is good on the one hand, in the packaging design should reflect some traditional xiguan culture, of course. So designed that the traditional Chinese color Chinese red, choose the traditional writing brush fonts font, that is culture and entertaining, and matches by the xiguan street of the illustrations and the packaging culture concept is obvious. So, some food packaging design needs with culture, do not want echo what other says.
and moderate packaging, green packaging concept needs to be strengthened. Now the moon cakes and health care products packaging in three layers, three layers, each year luxury elegant, excessive packaging phenomenon is still serious. Many & other; Green food & throughout; The packaging should also adopt the non-biodegradable plastic products. Moon cake box in recent years began to popular medium density board box, while the plate relative to the stiffness of the grey board and flatness is better, and not easy deformation, but according to the concerned expert points out, MDF contains formaldehyde, formaldehyde is known as the harm of human body, the material is environmental protection?
for food packaging, only post your own humble opinion, hope China packaging technology is more and more mature, the packaging industry is more and more with China's own characteristics.
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