Printing eyes of publishing 'hidden costs'

Printing publishing & other people eyes; Hidden costs & throughout; As a printing factory, our proposal yingli printing press, don't just see the iceberg above the cost of that not only care about the printing cost, should be more concerned about the hidden costs, to do know, how much cost, printing a book really need eventually exactly how much money can earn. So in the new on-demand printing business mode, digital printing can help press, eliminate the hidden costs, do books zero inventory. The traditional publishing industry present situation of China's publishing industry is today? Upstream owns the copyright of authors and publishers, is also a book number and the copyright owner; Middle is printing, printing processing, many printing factories makes processing fee; Downstream is the bookstore, for example, xinhua bookstore, there are also private booksellers, and electronic retailing. However, in the middle and lower reaches of the publishing industry in China has not been fused into a value chain. According to statistics, 70% of the books in China after the first edition are out of print, not out of the second edition. Because most of the press, the traditional way of printing, first faces is the problem of batch, batch big, can do small batch of press did not dare to print again. In 2012, the sales situation of the publishing industry, for example, in 2012, the publishing industry of inventory amount is more than the sales of more than 100 one hundred million yuan. This is an urgent problem in the press to, press and publishing industry is pain. If the book inventory compared to an iceberg. Floating on the surface, we regarded it as the dominant cost, namely the press to print, how much money a book, how much money to the author, this is the most clear press. In addition, there are hidden costs, that is below the surface of the cost. Recessive cost of inventory cost and fixed cost, cost of capital, also has the scrap cost, travel cost and goods, can not sell if you also need to return the cost. These costs are publishing house before a book is hard to gauge. Hidden costs is very terrible, takes up a lot of money, books don't sell, facing the scrap may, according to statistics, the average each book of the scrap rate is between 20% ~ 30%. Future publishing publishing is the publishing industry of digital printing. Usually press, publisher is difficult to exactly predict the sales of books, a book, how much need to print, digital printing can provide a more economic way & ndash; — Reduce inventory in the form of small batch, batches, can even is zero inventory. This is the charm of digital printing. Through analysis we concluded that, more than 3000 copies of books, in the traditional way of printing is more appropriate, and below 2000 copies of books is more suitable for digital printing. In the new issue, you can choose the first version are printed with digital printing first small batch, when books sent to the market, good sales you can switch to the second edition printed in traditional way, bad sales would be returned to digital printing, small batch printing. At this time, the digital printing and traditional printing complementary. At the same time, our cost of digital printing and traditional printing are compared. In explicit costs, traditional printing in 3000 the number of above advantages, but in 2000, digital printing, have more advantages; In terms of the recessive cost, inventory cost is higher, traditional printing digital printing inventory cost is very low, even no; In terms of money, also is the traditional printing cost is higher, digital printing cost of capital is low, not even; In return of the cost, the traditional printing is higher, lower cost of digital printing to return, even did not return; In the logistics cost, the traditional printing is relatively high, there are some logistics and returns. All in all, throughout the recessive cost part, digital printing is basically no.