How can I make the packing bag of ideal? This time it is necessary to keep in mind!
by:Kolysen
2020-11-24
For small and medium-sized enterprises, no large budget for advertising or public relations, but the motive for the branding and requirements are the same.
In this case, start from every little bit preliminary brand production is the right thing to do.
Brand and product packing bag is definitely a crucial part of the production, and marketing force, improve the brand image is important one annulus.
However, small and medium-sized enterprises can realize the importance of packaging and put it as an important part on marketing but not much.
So realistic, branding and communication is the first step packaging planning.
Advertising can communicate in a timely manner, and the packing is not done in time, generally replacement cycle is long, so once a poor packaging, not only conducive to the sale of products, and is likely to cause further economic lose.
So, your product, how to make the packing bag of ideal?
A professional flexible packaging producers packaging, summarizes the nine in mind.
1, do a good job in brand, and product positioning assumption is a new brand, consider good brand positioning, brand value Suggestions and brand essence.
Assumption is old brand, want to consider to do what level of good, whether is different from the original product packaging planning, is to do product upgrading, product compensation is still standing.
2, looking for a good target consumption group, no doubt, planning packaging must assume a target object, want to consider what is the center of consumers, and consumers at the centre of the values and aesthetic flavor.
No matter right or wrong, must be set by the customer according to you inquiry, according to the customer the good or bad, the aesthetic flavor in the query, and set a assumes that customers, such as buying habits in your policy is for the virtual customers do a packaging, this packing planning is the soul of your address.
3, competing goods packaging, find the difference between looking for the same level, and may have the same value orientation of other brand packaging, competing goods reference, reference, if not, you can refer to the same customers choose other product packages refer to disguise.
For example, you may be the policy of customer watsons customers, also is evian customers together, this is both on the packaging is can learn from each other.
In discussion after their packaging planning, must establish and strengthen your segregation in the packing!
In addition to the packaging shape is not the same, and may be color, characters, fonts, and so on different separation methods.
4, find your packing style and tone, and it is very important to planning, which is given the value of your product together with the ideas and spirits.
Your packing should be passed?
Want to good yao, assuming that to a good start!
5, selling point with lay particular stress on their own, do the packing and renderings for your arrangement with the spirits of packaging planning and selling points passed?
Do rendering, the rendering of time to consider worth?
6, hit the proofing, do internal discussion perhaps customer symposium renderings are often not the most accurate, the most crucial is to make the practice really posture, then some packaging, to compare, to look at.
Can even arrange a guideline for this customer packing inspection symposium.
The first feeling is your brand?
Whether there is the center of the brand mark, whether to conform to the customer's aesthetic flavor.
The most crucial, do not see a bottle of light, to put onto shelves feeling and more!
Don't worry -- no professional perhaps no clear packaging pass you mean, permanent should remember: good packaging will talk yourself!
7, calculate capital, correcting and do all the manuscript hit back photos, many of the tips and tricks here.
The key techniques is & other;
Look far, close, touch, mutatis mutandis & throughout;
。
Far see, put in a few metres away, whether the characteristics of the packaging is still obvious, the packaging of degrees that grabs an eye, look at the color of the packaging distribution way, to see if the difference between packing and competing goods.
At first, to see if the packing brand name, perhaps is concise and lively color saturation, see the quality and level of packaging materials, to see if the key elements of transfer clear.
Stroke play, that is, look from the details, will see some gaps and problems, there are a lot of problems are all the details.
Comparison, according to your details of packing and competing goods packaging planning, such as the brand name of intrusive and identification, such as planning, product name AD planning, together with the selling point of the embodiment of the method, the body of the specification method, important tips, etc.
Most important, you don't forget to measure the source of the new packing, there are a lot of time, although we know will have to add, but about good packaging capital add concave and convex and perhaps even short, short fault shortage, get stuck in the packaging, not a brief grasp quality.
8, official selection and use in front of the problem are taken out, then you can choose and try.
Suggest packing printing just for the first time, because many changes here face elements, such as national specification changes, changes in the recipe ingredients, as well as the problems discovered in practical application process, etc. , assume that a large print runs, although the unit capital is reduced, but they are perhaps because no resistance will eventually spoil some packing materials, practice is not cost-effective, together, ChuDu printing enough sex principle, also can prevent more directly caused by the package was lost to lose, to facilitate change and adjust the direction.
9 corrects, inspection and packaging in the process of concrete application, attention should be paid to listen to the sales personnel as well as the specific dealer's mindset, for correcting.
The process of correcting can repeat the above process.
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