The new trend of development of the leisure food packaging

Go to the supermarket food section, is full of beautiful things in all kinds of food, nuts, candy, potato chips. 。 。 。 。 。 Countless. In miscellaneous and hao leisure food, as a consumer is hard to judge delicious or not, this time of the leisure food packaging often plays a decisive role. Leisure food packaging definition connotation and denotation as the saying goes: & other; Goods sold a piece of leather & throughout; 。 The importance of leisure food packaging in its product sales process which can be seen. Once upon a time, the main function of packaging include two: first, to protect the integrity of the packed food and health, followed by clearly expresses the built-in food information, such as the raw material ingredient, warranty, manufacturer information, etc. Currently, the enterprise gives the function of leisure food packaging more and more rich connotation. Now, the packing is not only a thin layer of plastic or paper, also become the enterprise to promote sales, shape a powerful brand, spreading culture. Increasing homogeneity of products in the fierce competition, the competition ability of the product packaging has become the key factors determine success or failure. Dupont's law shows: & other; 63% of consumers will according to the packaging of goods and make a final purchase decision & throughout; 。 Therefore, although the decisive factor of food sales competition not only includes the packaging, but an outstanding packaging must be lead product success, enterprise development the important weights. Look from the creative leisure food packaging problems in creative as an emerging industry in China market is booming now, in a variety of creative industrial park, creative bazaar, creative home, creative restaurant favor by the people in the market, we might as well from the perspective of creative and multi-dimensional view of the problems existing in the Chinese leisure food packaging and phenomenon, leisure food packaging in China towards a new milestone more worth thinking and discussion is put forward. 1. From the terminal performance both as a consumer and a terminal market researchers, understand the terminal stores are indispensable important channel. And when we enter the terminal market, ready to have a choice, or look for can find & other; Brother everywhere throughout the &; : you can't from the large volume of shelves & other; A glimpse of love & throughout; To find what you want products, consumers tend to need on a shelf next to the reciprocating linger for a few minutes to grudgingly turned towards the next picked up a favorite product shelves. “ How to make the packaging with distinct characteristics & throughout; Has become the enterprise's marketing director, who wants to mass production problems, has become a advertising company rushed to come to the fore. 2. From the brand communication effect to see why the supermarket shelves of nestle products look then suddenly in the eye? Why consumers begin to pay close attention to the packing brand effect? Why do companies to brand planning is particularly valued? Investigate its reason, packaging highlights in the market more brand recognition. In critics, flowering season, you can quickly find their own flowers in thousands of flowers? You can't, also can't shelves in front of consumers. As a result, has easy to identify the brand recognition system has become the most powerful leverage brand bigger and stronger. 'A successful brand has such indispensable weight, such as nestle, Coca-Cola, Pepsi, etc. 3. From the point of communicate product features & other; Only dissolve in the mouth, insoluble in hand & throughout; 。 From M & amp; M chocolate beans of the famous master of advertising buck's inspiration, bowen's a classic, and still survives. M & M chocolate accurate product positioning for M& M chocolate in the market, set up the unique brand position, the bright, convey the product image is the core of it still today. Thus, a product with unique selling point, is bound to cause market vigorously praise and adulation, and those with luxuriant words bath inclination of product positioning will be submerged in the tens of thousands of products lack of individuality in the army. 4. From the Angle of social responsibility in 2007, the problem of the excessive packaging of moon cakes for the first time Chinese society's collective attention. A table for Mid-Autumn festival reunion and become essential traditional food, if want to demolish heavy packaging can easily open, is likely to cause mass consumers generally disliked. Not only is the moon cake, many products have been more and more gorgeous packaging wrapped. Some look decent and modest packaging products, under the heavy packaging of the contents of the volume ratio of no more than 1/5. In the packaging industry and consumers around the world more and more pay attention to environmental protection effect of today, the excessive packaging is no longer a kind of the embodiment of the value, and by more and more public view them as resources waste and pollution. The development of leisure food packaging industry 1 three innovation direction. From the height of the brand strategy planning of product packaging for businesses, not blindly to develop new products, not simply as a packaging and to do a packaging, packaging is no longer plain that only means beautiful and practical, is the enterprise of the packaging designers first need to reach consensus; For packaging designers, no longer use visual language to think about the innovation of the packaging, is that most are provides design services company or designer need to change train of thought. 2. Planning from the perspective of consumer packaging both micro corrugated packaging, tetra brick, tetra pak tin, tetra pak pillow, tetra cup, PE SuPing, organic glass, holding a bottle, or stored, conveniently, mini cups, small packaging, etc. , leisure food packaging the pace of innovation is always trying to explore the use of consumer habits. A never consider for consumer packing will not become consumer favorite.
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