The important effect of cosmetic bags in the marketing

Cosmetics packaging consumers due to age, sex, occupation, cultural, economic level, and so its shopping mental activity and the effect is also different, such as: the working class, housewives, economic income is not much, much as the realistic type; Young people, intellectuals and more economic than the rich for the United States; White-collar workers, outgoing personality is more pay attention to 'outstanding'. Therefore, we should according to product positioning of the target consumers choose different packaging design strategy. Now cosmetics enterprises commonly used packaging marketing strategy mainly has the following kinds: 1, series of packaging. In the enterprise, produces the product or brand in the same pattern, color, in order to remind the customer, this is the brand's family. This kind of packing way in the present universality. Hong Kong, for example, ajay series cosmetics company exports with biochemical plants to reflect its natural theme of returning to nature, it adopted series of light green packaging, packaging, pale green frosted glass bottle and the hose fastens with color, give a person with the visual effect of nothing. 2, combination packing. Products for all related USES in a big box or bag, sales at the same time. For example: many effective set of products including the cleanser, massage cream, face film, chamfer gel water, nutrition, nutrition frost, etc. , so the advantage of convenient for customers to buy, but also more affordable than pay for sex. 3, multi-purpose packaging. The products after use, its packaging need not discard, can make it. For example, a few toothbrush in the toothbrush rack, toilet soap in the soap box. Toothbrush, soap box can be reused. At present, also add gift packaging, which are frequently used to attract type packing, positioning, etc.