Packaging planning skills and ideas

Packaging planning skills and brands, retail packaging have no substitute marketing push effect, due to the customer before you make the purchase decision, retail packaging is the final part of customers to interact with the brand. So, retail packaging (positive The main display surface) Show content and effect of planning, should be able to aggregate brand promoting, marketing and product advertising three big functions. Packing professional planners can make the three function on the packaging, trying to complete, and can also get more function. Has meet the characteristics of the brand, its products can foothold in the market? Not necessarily! Due to the need to clear the product want to convey to the customer the most important characteristics of the information. So packaging planner to consider, if want to make the products possess certain qualities, but what is it? Then the outstanding product characteristics of information in the first place, in front the most eye-catching position, must not information is below in order. If product brand is the focus of the planning, want to consider to join beside the brand trademark brand slogan. But be careful, the use of a brand slogan is not happen overnight, but want to use for a long time, as if from the beginning to find creative planning often leads to crack. Able to take advantage of the shape, color, illustration and photography image strengthen brand focus. The most important of all, let customers can quickly find the products shopping next time. As the brand positioning, is to clear the center of the enterprise and its brand values. When positioning the brand, do not underestimate nowadays customer understanding, should ask repeatedly for the product may encounter problems, such as: this is a common value proposition? The first product advantage is what? Whether can bring lifestyle? Whether can help customers achieve convenience? For a new brand, or the old brand doing product extension, packaging planner should always remember: attract customer's attention is the most important guidelines. After the packing inside the front lit Windows to show product, it has traditionally been wise choice, because customers want when shopping can obtain visual intuitive recognition. In addition, shape, design, graphics, and color have without the language communication function can be completed. Can make full use of those who can effectively show the product characteristics, influence customer shopping desire, build customer relationships, and the outstanding product quality elements, creating a sense of belonging. Advocate use pictures to contain can reflect the elements of product characteristics, elements into the way of life together. Now customers in determining the product, often consider the selected brand values and degree of conform to their own values and way of life. Create a & other; There is reason to trust & throughout; Brand, brand can promote other alone sell products sales. If a brand has meet the plasticity and can expand to other product categories, then the brand also has a center of brand identity. After a successful brand platform can add products or broaden the product line to other category. Planning applications on the plane to new products or new product category, packaging test planning a variety of functions, will be a lot of imaginative focus on products and extend product category, rather than confined to ace products, ensure the effect of all kinds of product packaging to supplement each other, so that all varieties of product together, is not only a brand, is also very simple to identify each product alone. And even, also can packaging product line from the planning for the center, but need to pay attention to avoid that no ductility and plasticity of flat, avoid limiting brand in the future. Packaging, professional production of garment bags, 25 years senior gift bags and other bags, if you are interested in the above bags or have any questions, please call: 189 - 2679 - 9128年,本; — You close the way packaging printing staff. PE / PO / PP / CPE / PPE / OPP / PVC / EVA