Packaging color more than 80% of the information from the visual, if the designer of the grasp and use of packaging color can directly reflect certain features of inner items, the commodities are likely to be the first choice of the buyers.
According to the inherent color or the property of commodity goods, use the color of visualization is a kind of important means to design coloring.
Such as snack food packaging
such as multi-purpose yellow cake, tea, coffee, beverage such as whiskey and beer multi-purpose tan, lemon shampoo packaging design of cosmetics into a lemon yellow.
The use of the goods itself color on the packaging color, is the most can give a person with plant-based homologous lenovo, which have a basic concept of internal items.
There are, of course, do exactly the opposite of the phenomenon, some design master bold use of color contrast, achieve the result of better more, but if measured to grasp is not good, would be counterproductive.
The combination of packaging design pattern to consider from three aspects: one is the manner in which organization;
The second is the expression of theme;
3 it is to show the style.
In the mode of organization, use more geometry to abstract composition, composition, and realization or physical composition.
At present, the use of geometry or abstract composition, cosmetics, daily necessities.
And or physical structure, realization is most popular in the food packaging.
Some simply put the package to open a window, or use transparent plastic bag, let a person see the inner goods directly.
On the topic, although the performance in different ways, but the purpose is very clear.
In combination form, give priority to in order to highlight the text, some outstanding material is given priority to, or do both.
No matter adopt what kind of form, must be linked to internal items, to show the theme clear of.
Should be paid attention to in the expression of the theme, also cut numerous is brief, whether text or pattern, makes every effort to do design the single, outstanding theme, simple and lively.
The connotation of packaging is mainly manifested in the appeal of packaging, interesting pictures, and product image and the organic combination of enterprise culture in three aspects.
In addition, the packing of beautification is also good indispensable important factors, mainly including: one is the color of the beautiful, the second is the pattern design of elegant, three is making the exquisite packaging, be short of one cannot.
Plastic bags 】
Aluminum foil bag]
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