What a good food packaging should have characteristics

1, good science which mainly refers to the packaging on the choice of material, shape the design of the structure can be protected and preserved intact products, can effectively cooperate with circulation and other links such as transportation, storage, loading and unloading operations; Make consumers for goods use, easy to carry, save. It mainly refers to the packaging on the choice of material, shape the design of the structure can be protected and preserved intact goods, can effectively cooperate the circulation such as transportation, storage, loading and unloading operations; Enable consumers to the use of the goods, carrying more convenient and save. In addition, the packing material will damage to the environment, can recycle is also very important aspect. Packaging industry is a scientific and systematic engineering, packaging design must also take into account the scientific nature of each link on this also reflects the characteristic of the combination of art and science. According to the foreign trade department, as the package of export commodities, foreign exchange income reduce at least 10% a year. This shows the importance of good packaging design for the national economic development. 2, the accuracy of the design to the accuracy of the packaging design mainly reflects in the following respects: ( 1) The accuracy of the information from the packaging is to make customers easily to understand all aspects of the information goods. This requires a design to be short and concise, complete design elements; Commodity brand design for easy recognition and easy for the principle. Article 8 of the act of consumers' rights and interests of the People's Republic of China specified: & quot; Consumers enjoy aware of its purchase and use goods or accept services the authenticity of the rights & quot; 。 It goes without saying that most consumers of these rights are realized through the packaging. Consumers' age, education, experience is different, so the design should consider the characteristics of all levels of consumer, try to make both targeted design style, and widely applicable, facilitate communication, approachable. （ 2) The purpose of market orientation on the accuracy of the development of new products, is often in order to occupy the market share of a particular field. In the design of the packaging, will cooperate with the purpose of product development, considering the products are sold to who? Where to sell? Where to sell? How do you sell. Who sold refers to the characteristics of the target consumer groups, such as, the difference between sex, age, profession, etc. Like children and adult products, women supplies men and supplies can have very big distinction on design style; Where to sell, is according to the market situation to geographical location. People in different areas, living habits, customs and preferences are different, will also affect packaging design. Where to sell and how much should consider sales and marketing, retail stores, specialty stores, chain stores, or super supermarket sales, direct marketing, promoting the lock, mail order or online sales, etc. , these factors will affect the form and the form of packaging design, such as, POP type packaging is well combined with several sales of packaging design in the form of an example. （ 3) Commodity attribute to grasp the accuracy along with the development of the time, consumers in each category of goods nature formed a relatively stable cognition and concepts, such as shape and color of packaging design. We used to say to the food color, coloring, industrial products, such as coloring concepts belong to this category. In the food packaging in China, for example, in addition to like & quot; Black sesame & quot; A few special products, such as if a large number of use of black and blue purple, it is hard to let consumers to accept, therefore, accurately grasp the property of commodity, it is very critical. In addition, each product has its price, the purpose is to occupy the market share of a certain price. Also the development of some products have high, medium and low several class, meet the demand of different level respectively. Each price of the product for the cost of packing will have certain limitations, it also requires the designers can accurately grasping of the features of the product price, and reasonably estimate the packaging cost. Blind pursuit of feeling is not scientific in packaging design, if a low price of products are designed to form, even in the case of costs allows is not successful, because it lost its product positioning accuracy. 3, with economy is refers to how to through the packaging design, at a relatively low cost to implement protective packaging, make it more suitable for transportation, storage, loading and unloading operation, and bring customers convenience to use. Japan's Honda motorcycle product packaging, it is hard to imagine so heavy products, its main raw material is corrugated packing it is the result of the scientific and elaborate design. Corrugated paper cost is very low, designers cleverly using integrated technology such as physics, mechanics, good buffer of corrugated paper material, easy to cut into type features, with a small amount of wood, metal, such as firmware, has a good protective packing, use very convenient also, more reflects the design efficiency. Reduce packaging costs, direct embodiment of product competitive power enhancement. Of commodity packaging should follow commodity packaging, mid-range middle-grade packaging goods, the principle of low-grade goods cheap packing, also is worth. In violation of the principle of authenticity of the packaging, will affect the sale of goods.
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