Overseas giant do print advertising, have you learned? | | food industry information packaging manufacturers

Vistaprint, recently, the United States printing group to launch a long 3 minutes worth millions of dollars in the broadcast television advertisement, the advertisement with a promotional postcards tells a touching dramatic story again. This advertisement is distinctive, Vistaprint no discount ticket, no special preferential promotional activities, don't look like to the original Vistaprint customer & ndash; — The so-called B2B B ( Printing service agent) See it. This time the advertisement is a new corporate image, is facing the public, Vistaprint start to the end customer marketing. Is 2014 total revenue growth of 21%, rising rates of end users, prompting the global network printing model changed the business model? Advertising film tells the story of a pair of intimate bakery boss and his son in 15 years of friendship, son grew up with dad together learn to make bread, selling bread, bread, send postcards to bribe bakery business together. Son grew up, ready to the big city to development, feel dejected after dad off son, alone to continue operating the bakery. Son in a big city to find a good job, very busy during the day, evening and colleagues party is busy, no time with dad, but with every day has been a dad bakery coffee cup and key chains. One day the son got the discount bakery postcard from dad, decisively, pack to go home, the movie ends in the father and son warm embrace, after the screen dimmed the aphorism is & other; Everythingyoucreatematters” — — Everything you create is very important. The significance of the campaign is to promote the image of the Vistaprint, stick with emotional customers, strengthen customer's perceptions of the brand. In the bakery story at the same time, the transfer printing is the most warm medium of communication. Vistaprint directly to the customer for the following nine people micro enterprises provide printing services company, there are many designers and a running list ( B） , the indirect end customer is small shops, small company ( C) 。 Advertising attract B is a price, where is the C doesn't care about the printing, Vistaprint why spend big money to make advertising to C? Original Vistaprint grow from the help over the years B from printing service growth for the marketing service, marketing to drive the result of the printing business. Vistaprint wants to convey information is & other; Everything you create is important & throughout; , emphasizing the micro enterprises can use their own pride to marketing their own professional quality. Equal to remind C to attach importance to marketing, it is just Vistaprint to help defeat the opponent, B to C printing business secret weapon. Vistaprint through free B marketing tool, to do marketing plan for C B, printing flyers, posters, roll up, by the way, recipes, etc. This print advertising is really novel, have you learned?